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2025年12月10日
TikTokでShinkinedo Reserve NewYorkのショップをチェック！
https://vt.tiktok.com/ZSPWQ2RGK/?page=TikTokShop
新杵堂公式TikTokshop2号店オープンいたしました。
※モバイル専用サイトのためお客様のモバイル端末にてご覧くださいませ。(デバイス・機種により変動あり)
株式会社新杵堂（取締役兼社長室新規事業担当チーム長 田口美保子、以下「新杵堂」という）は、TiktokSHOPにて日本国内総合1位をいただき、2号店を出店する許可承認を受けたことをお知らせいたします。
新杵堂代表である田口和寿の第二故郷でもある修行の地『ニューヨーク』をコンセプトにした新ブランドでの出店です。
商品は『お菓子の最先端流行が生まれるニューヨーク』から『“Shinkinedo Reserve NewYork”』です。
ニューヨークをコンセプトにした商品構成にて新杵堂公式TiktokSHOP2号店『常温商品を中心構成』にてライブコマース機能にてお客様に提案し続けてまいります。
また今後は3号店出店そして東南アジア・米国での新規出店も同時多発的に進めてまいります。
ぜひともご期待くださいませ、同時に！Tiktokチームメンバーも絶賛募集再開しております。
一緒に世界でライブコマースしてみませんか？
▼コンセプト**【Global Press Release】
Launch of “Shinkinedo Reserve NewYork”
A New Premium Brand from Shinkinedo, Inspired by New York Craftsmanship**
Gifu, Japan — Shinkinedo Co., Ltd. is proud to announce the global launch of its new premium brand, “Shinkinedo Reserve NewYork,” a luxury line that represents the pinnacle of Japanese confectionery craftsmanship infused with the creative spirit of New York City.
A Brand Rooted in New York Experience
The brand’s origin is deeply connected to the personal journey of our founder, who spent five formative years in New York from the age of 25 to 30. During this time, he trained in some of the city’s most dynamic and diverse dessert environments.
New York provided not only world-class training but also shaped his philosophy, creativity, and craftsmanship.
For him, New York became a “second home”—a city that sparked passion, discipline, and global vision.
This emotional and professional foundation now forms the core of Shinkinedo Reserve NewYork.
A New Global Challenge Begins in New York
Shinkinedo’s new premium brand represents a bold evolution for the company.
By integrating “NewYork” into the brand name and logo, the company declares its determination to expand beyond Japan and embrace international markets.
This premium line symbolizes Shinkinedo’s commitment to global standards, innovation, and a new chapter where its craftsmanship meets the world stage.
The launch marks the beginning of Shinkinedo’s next frontier, inspired by the city where creativity, diversity, and excellence converge.
Delivering “World-Class Deliciousness” Inspired by New York
New York is a city where the world’s best flavors naturally gather. It is a melting pot of cultures, ideas, and culinary innovation.
Shinkinedo Reserve NewYork embodies this spirit by applying New York’s world-class standards to every step of product development—from ingredient selection and recipe creation to design and packaging.
Only the most carefully curated ingredients are used, sourced from Japan and international producers alike. Each product combines traditional Japanese techniques with a contemporary global perspective, creating a confectionery experience that is both authentic and sophisticated.
Through this brand, Shinkinedo promises to deliver “world-class deliciousness with the soul of New York” to customers across the globe.
About Shinkinedo Reserve NewYork
Shinkinedo Reserve NewYork is a premium confectionery brand that fuses Japanese craftsmanship with New York sensibilities.
It represents Shinkinedo’s highest quality standards and aims to bring Japanese sweets to global audiences with a refined, modern aesthetic.
The logo and brand identity reflect a commitment to luxury, authenticity, and international expansion.
※1 2025年12月出店＞2号店 Launch of “Shinkinedo Reserve NewYork”
【本件に関するお問い合わせ】
株式会社新杵堂 社長室広報チーム
TEL：0573-65-2809(平日 10時～17時)
URL ：https://www.shinkinedo.com/
Email: pr@shinkinedo.com
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